A data-driven framework for setting your prices, building packages that sell, and handling "you're too expensive" with confidence.
Average wedding videography prices by market tier — budget, mid-market, premium, and luxury — with real examples.
Itemized annual costs (gear, software, insurance, storage, marketing) and per-wedding variable costs. Calculate your actual minimum price.
Essentials, Signature (most popular), and Premium — with deliverables, pricing multiples, and the psychology behind the anchor effect.
12 common add-ons with suggested price ranges: extra hours, second shooter, drone, same-day edit, raw footage, rehearsal dinner, and more.
Word-for-word responses for "that's too expensive," "another videographer quoted less," "can you do a discount," and "we'll think about it."
Signals that you're undercharging, step-by-step process for raising prices, and how to communicate the change without losing clients.
Hidden Time per Wedding:
Effective hourly rate at $3,500 / 80 hours = $44/hr
...includes full cost worksheet, package templates, and objection scripts
Most videographers set their prices by looking at what competitors charge and picking something in the middle. That's a recipe for undercharging. Your prices should be based on your actual costs, the time you invest, and the value you deliver — not someone else's business model.
This guide gives you a formula: calculate your annual expenses, add your desired income, divide by the number of weddings you want to shoot, and you get your minimum price. Everything above that is profit and room for growth.
Offering exactly three packages leverages the anchoring effect — most couples choose the middle option. The entry package covers your minimum, the mid-tier is your sweet spot, and the premium option makes the middle feel like a great deal.
For the contract to go with your pricing, use our Wedding Videographer Contract Template. And to estimate storage needs for your packages, try the Video File Size Calculator.