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Social Media Export Cheat Sheet

Stop Googling specs every time you export. One reference sheet with resolution, bitrate, codec, and duration limits for every platform.

What's Inside

Platform Specs Comparison Table

Instagram Reels, TikTok, YouTube Shorts, YouTube Long, Facebook, Pinterest, Twitter/X, LinkedIn, Vimeo — all in one table.

Recommended Export Settings

Exact codec, profile, bitrate, and audio settings for vertical (9:16), horizontal (16:9), and square (1:1) formats.

NLE Quick Export Guides

Step-by-step export settings for DaVinci Resolve and Adobe Premiere Pro — both Reels/TikTok and YouTube 4K.

Safe Zones & Caption Placement

Visual diagram showing where to place text so it's not covered by platform UI overlays.

Music Licensing & Hashtag Strategy

License types for different usage (gallery vs. social vs. ads), plus hashtag templates for wedding videographers.

Preview

Instagram Reels:

  • Format: MP4 (H.264)
  • Resolution: 1080 x 1920
  • Aspect Ratio: 9:16
  • Max Duration: 90 seconds
  • Bitrate: 8-15 Mbps (VBR)
  • Audio: AAC, 48 kHz, Stereo, 320 kbps

...plus specs for 10 more platforms and NLE export presets

Why Social Media Specs Matter for Wedding Videographers

Posting wedding highlights on Instagram, TikTok, and YouTube isn't optional anymore — it's how you get found by new clients. But uploading with the wrong settings means your beautiful 4K footage gets crushed by the platform's re-encoding.

When you export at the exact specs the platform expects, it processes your video with minimal quality loss. This cheat sheet saves you the research and gives you copy-paste settings for every major platform.

Vertical vs. Horizontal: Which Format to Use

Short-form vertical video (9:16) dominates Instagram Reels, TikTok, and YouTube Shorts. These are your best tools for discovery and new client reach. Long-form horizontal (16:9) is ideal for YouTube and Vimeo — where clients watch full wedding films and highlights.

For estimating the file sizes of your exports, use our Video File Size Calculator.