Replace your generic price sheet with a proposal couples actually say "yes" to. Cover page, personal note, tailored packages, add-ons, payment schedule, and a clear next-steps roadmap — ready to customize per couple.
A designed cover page with couple names and wedding date, plus a fill-in-the-blank letter that references specific details from your consultation call.
Three voice templates (cinematic, documentary, editorial) plus a short version with credentials, years filming, and "what I believe about wedding films."
Essentials, Signature (starred as "most chosen"), and Premium — each with one-line positioning and fillable checklist of deliverables.
12 itemized add-ons (drone, same-day edit, destination travel, raw footage) and a clean three-payment retainer structure with due dates.
Seven-step timeline from retainer through delivery that sets expectations and eliminates the most common pre-wedding anxiety.
Slots for three testimonials, sample film references matched to the couple's vibe, and a clear "your date is held until" closing section.
Contents:
Plus three packages with checklists, a table of 12 additional services, and a payment schedule.
A Personal Note:
I put this proposal together specifically with your day in mind — not as a generic price sheet. Everything in the following pages reflects what I heard from you: [reference one or two specific things they told you, e.g. “your love of slow mornings, your family's travel from [place], and your decision to keep the ceremony under 20 minutes”].
What Happens When You Say Yes:
This is a wedding videography proposal template—13 sections that guide the couple from first meeting to signing the contract. A cover page with the couple's names and the date the proposal is valid through, a personal note with details from your consultation, a description of your approach, a summary of the wedding discussion, three packages, additional services, what comes after a “yes,” how the couple will receive the film, testimonials, work samples, the final price with a payment schedule, and next steps.
Most videographers respond to wedding inquiries with a PDF price sheet or a list of packages in the email body. That converts around 15–20% of leads. A designed proposal tailored to the couple's specific day converts closer to 35–40% — often at a higher average package price.
The reason is simple: a price list asks the couple to compare you to every other quote they're collecting. A proposal reframes the conversation around their wedding and the story you'll tell. It removes the commodity framing.
The best results come from sending within 24 hours of the consultation call, while the conversation is still emotionally fresh. Include two or three specific details the couple mentioned — their dog, where their parents are traveling from, a specific moment they want captured. That one move alone will lift your booking rate measurably.
The template is designed to be filled in quickly per couple — most fields take under 20 minutes. Once you have your own packages locked in (if not, download our Pricing Guide for Wedding Videographers), you can have a proposal out the door within two hours of the call. Pair it with the Wedding Videographer Contract Template for the follow-up once they say yes.
The template is free: enter your email address, and links to the PDF and Word document will appear immediately. Fill in the blanks, replace the placeholders in square brackets, and save the proposal as a branded PDF using Canva, InDesign, Figma, or Google Docs. Send it within 24 hours of your consultation.
A price list is just prices. A proposal tells a story: a personal note with details from your consultation, your approach to the shoot, your understanding of the couple's wedding, three packages, and what happens after the couple says yes.
Within 24 hours of the consultation—speed is of the essence.
Three. In the template, the middle package is marked as the most popular: most couples choose it. Plus, there's a table of 12 additional services that can be added to any package.
Fill in all the blanks, replace the placeholders in square brackets with real text, and delete any sections that don't suit you. Then save the proposal as a branded PDF using Canva, InDesign, Figma, or Google Docs.
Ask them to write down what they want to change and send an updated version by the end of the next business day. The proposal states how long you hold the date for the couple.